As an AI implementation consultant, I partner with creative and digital businesses to integrate artificial intelligence solutions strategically, practically, and with a human-centered approach. Leveraging expertise in leadership, technology, and communication, I collaborate with teams to transform challenges into opportunities through the design, testing, and scaling of effective AI solutions. Read more…
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Professional history and other interesting facts
https://linkedin.com/in/mcampello
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How I can help your company innovate fast
Corporate Training & AI Leadership Mentorship
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Marque uma reunião com Mario Campello
Marque uma reunião com Mario Campello
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Partner approval process in Blip was slow and manual. Using Asana + Make.com + Ai, I was able to implement an approval workflow that communicates to partners sending tests, checking answers, giving scores and sending reults along with certificates.
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To develop a comprehensive photo database for a large photography studio, each image needed to be analyzed, described, and tagged. The agency was manually handling this process, taking approximately 10 minutes per picture. With my assistance, we implemented an automation that accurately processed all images, completing the entire 2GB database in less than an hour after going live.
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Itaú’s advertising agency aimed to fill the LinkedIn timeline with its signature orange color. To achieve this, we developed a chatbot that collected employee data and transformed it into personalized LinkedIn posts. The initiative reached 90,000 employees, generating over 40,000 images in just two hours—flawlessly, with zero bugs.
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We developed the first LinkedIn Inbox integration for a chat platform, allowing salespeople to manage messaging seamlessly in a single omnichannel hub, consolidating conversations from email, WhatsApp, LinkedIn, and Instagram.
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The consulting methodology is based on prioritizing the Transparent AI approach, which utilizes artificial intelligence as a complementary tool to existing business processes without interfering with how people perform their tasks.
This approach allows technology to operate by removing repetitive steps, eliminating bureaucracy, and reducing activities that do not add direct value to the business, ensuring a smoother and more user-friendly adoption.
By integrating AI in a way that enhances rather than disrupts workflows, companies can drive innovation while maintaining employee engagement and confidence. Transparent AI ensures that automation supports decision-making, optimizes time-consuming processes, and empowers teams to focus on high-impact tasks, leading to improved efficiency and business growth.
Advantages of this methodology:
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Thus, my transparent AI methodology enables a smooth, collaborative, and effective implementation of productivity tools, benefiting teams and managers from the very beginning of the project.
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With over 20 years of experience in the technology market, I built my career starting in digital production companies and moving through advertising agencies, events, and international companies in the United States and Europe. I have worked directly with global teams, providing strategic consulting in technology and innovation for Brazilian, French, American, and British companies, developing a broad and multicultural perspective on digital business.
Beyond my corporate experience, I have dedicated part of my career to education and knowledge sharing, teaching MVP development in universities and leading specialized courses in Artificial Intelligence. Today, I operate as a consultant in an AI as a Service model, directly integrating with internal company teams to create innovative, transparent, and effective solutions—always focusing on delivering real and lasting value.
My approach is centered on aligning AI strategies with business goals, ensuring that organizations can leverage technology without disrupting existing workflows. By combining deep technical expertise with a pragmatic understanding of business needs, I help companies seamlessly integrate AI-driven solutions that enhance productivity, optimize decision-making, and create new growth opportunities in an increasingly digital economy.
